January 30, 2023

Choosing an interior designer in Panama for a major renovation is not the same as choosing someone to help with decoration. Once a project involves walls, lighting, electrical work, air conditioning, plumbing, custom cabinetry and construction details, you are choosing a professional who may influence hundreds of technical and financial decisions.
The designer who is perfect for one client may be completely wrong for another. Before an expensive renovation, these are the questions I would ask.
Do not look only at beautiful photography. Ask whether the studio has actually taken projects of similar complexity through construction—not only through concepts and renders.
A decorator, interior designer and architect can all bring enormous value, but their training and scope are different. If the project is primarily furniture, color, wallpaper and styling, you may not need the same technical profile as a renovation involving demolition, MEP coordination and custom construction.
A render proves that someone can imagine a space. A finished project proves that drawings, materials, suppliers and construction decisions were translated into reality.
For a substantial renovation, I would always want to see built work—preferably several projects, not one exceptional photograph.
This matters particularly in larger firms. The person presenting the portfolio may not be the person drawing details, coordinating suppliers or visiting site.
Ask who will be responsible day to day and how involved the principal designer will remain. At PIEKNO, we intentionally operate as a boutique studio with senior architects because I want close control over the projects we accept.
Ask how quotations are compared, specifications are prepared, changes are documented and construction decisions are coordinated.
I am very comfortable working with a contractor or supplier a client already knows. At the same time, years of construction experience teach you something important about preferred providers: the value is not that they never make mistakes.
The value is that you already know how they behave after a mistake.
That matters much more than people think. A good supplier is not simply someone who delivers beautifully when everything goes right; it is someone who corrects problems professionally when something goes wrong.
A dramatically lower design fee is not automatically a red flag, but it should trigger questions. How is the studio compensated? Supplier commissions? Furniture markups? Contractor commissions? Procurement fees? Implementation fees? Additional site visits?
None of those models is automatically wrong. What matters is that the client understands how the studio makes money before construction begins.
At PIEKNO, I prefer a model where the design advice is independent and the client understands the fee structure clearly.
A major renovation is long and personal. You need somebody who listens—but also somebody who can say no when a decision will create a technical, functional or budget problem.
I do not think good service means agreeing with every request. It means understanding the client's priorities well enough to know when to protect them from a decision they may regret later.
Ask a few practical questions about lighting, electrical coordination, air conditioning, plumbing, waterproofing or construction details.
The architect does not replace every specialist engineer, but should understand enough to coordinate intelligently.
In Panama we sometimes say someone tiene calle. For me that means more than knowing how to draw. It means having enough site experience to understand how a plan becomes construction—and what can go wrong between the two.
Design-build can work well, but the client should understand who verifies execution and how errors are handled.
If the same company designs, builds and evaluates its own work, ask what quality-control system exists. During construction, I believe the architect should be one of the people protecting the client's interests.
If something is installed incorrectly, someone needs to be able to say: this is not what was specified; it needs to be corrected.
I do not think a residential designer should be selected simply because every project in their portfolio shares the same aesthetic.
Your home should not become another copy of the designer's previous project. I would look for something deeper: can they understand your family, your routines, your culture, your art, your tolerance for maintenance and the way you actually live?
The consistency should be in the quality of the thinking and execution—not in making every home look the same.
The larger the renovation, the less I would choose based on Instagram alone.
Beautiful images matter. But when you are investing hundreds of thousands of dollars in a property, you are hiring someone to help make hundreds of technical and financial decisions—not only to select a sofa.
Explore our built residential projects, learn about our interior design services in Panama, or contact PIEKNO Studio.

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